diff --git a/SVSim.Database/Models/SerialCodeEntry.cs b/SVSim.Database/Models/SerialCodeEntry.cs
new file mode 100644
index 0000000..290e21a
--- /dev/null
+++ b/SVSim.Database/Models/SerialCodeEntry.cs
@@ -0,0 +1,27 @@
+using SVSim.Database.Common;
+
+namespace SVSim.Database.Models;
+
+/// <summary>
+/// Top-level entity for a promotional serial code. Admin inserts these directly via SQL;
+/// there is no JSON seed or admin endpoint. Case-sensitive match on <see cref="Code"/>.
+/// </summary>
+public class SerialCodeEntry : BaseEntity<int>
+{
+    /// <summary>User-typed code. Case-sensitive; unique index enforces no duplicates.</summary>
+    public string Code { get; set; } = string.Empty;
+
+    /// <summary>Player-facing mail body, copied onto every <c>ViewerPresent</c> created at redemption.</summary>
+    public string Message { get; set; } = string.Empty;
+
+    /// <summary>When the code becomes valid. NULL = always valid from creation.</summary>
+    public DateTime? StartAt { get; set; }
+
+    /// <summary>When the code expires. NULL = never expires.</summary>
+    public DateTime? EndAt { get; set; }
+
+    /// <summary>Admin kill-switch. False = treat as if it doesn't exist.</summary>
+    public bool IsEnabled { get; set; }
+
+    public List<SerialCodeRewardEntry> Rewards { get; set; } = new List<SerialCodeRewardEntry>();
+}
diff --git a/SVSim.Database/Models/SerialCodeRewardEntry.cs b/SVSim.Database/Models/SerialCodeRewardEntry.cs
new file mode 100644
index 0000000..76bb44d
--- /dev/null
+++ b/SVSim.Database/Models/SerialCodeRewardEntry.cs
@@ -0,0 +1,24 @@
+using SVSim.Database.Common;
+
+namespace SVSim.Database.Models;
+
+/// <summary>
+/// One reward slot belonging to a <see cref="SerialCodeEntry"/>. On redemption each row
+/// becomes one <see cref="ViewerPresent"/> in the player's gift inbox.
+/// </summary>
+public class SerialCodeRewardEntry : BaseEntity<int>
+{
+    public int SerialCodeId { get; set; }
+
+    /// <summary>0-based ordering within the code's rewards.</summary>
+    public int Slot { get; set; }
+
+    /// <summary>UserGoodsType cast to int (matches the wire convention used elsewhere).</summary>
+    public int RewardType { get; set; }
+
+    /// <summary>Detail id for the goods. 0 for wallet currencies.</summary>
+    public long RewardDetailId { get; set; }
+
+    /// <summary>Positive integer count.</summary>
+    public int RewardCount { get; set; }
+}
diff --git a/SVSim.Database/Models/ViewerSerialCodeRedemption.cs b/SVSim.Database/Models/ViewerSerialCodeRedemption.cs
new file mode 100644
index 0000000..cc998f4
--- /dev/null
+++ b/SVSim.Database/Models/ViewerSerialCodeRedemption.cs
@@ -0,0 +1,13 @@
+namespace SVSim.Database.Models;
+
+/// <summary>
+/// One row per (viewer, code) redemption. Composite PK on <c>(ViewerId, SerialCodeId)</c>
+/// enforces the single-use-per-viewer guarantee at the DB layer; the controller catches
+/// the unique-constraint violation as a race-condition backstop.
+/// </summary>
+public class ViewerSerialCodeRedemption
+{
+    public long ViewerId { get; set; }
+    public int SerialCodeId { get; set; }
+    public DateTime RedeemedAt { get; set; }
+}
diff --git a/SVSim.Database/SVSimDbContext.cs b/SVSim.Database/SVSimDbContext.cs
index 5aa2bd7..4e18e29 100644
--- a/SVSim.Database/SVSimDbContext.cs
+++ b/SVSim.Database/SVSimDbContext.cs
@@ -108,6 +108,10 @@ public class SVSimDbContext : DbContext
     public DbSet<ArenaTwoPickReward> ArenaTwoPickRewards { get; set; } = null!;
     public DbSet<ViewerArenaTwoPickRun> ViewerArenaTwoPickRuns { get; set; } = null!;
 
+    public DbSet<SerialCodeEntry> SerialCodes => Set<SerialCodeEntry>();
+    public DbSet<SerialCodeRewardEntry> SerialCodeRewards => Set<SerialCodeRewardEntry>();
+    public DbSet<ViewerSerialCodeRedemption> ViewerSerialCodeRedemptions => Set<ViewerSerialCodeRedemption>();
+
     #endregion
 
     public override async Task<int> SaveChangesAsync(CancellationToken cancellationToken = default)
@@ -418,6 +422,39 @@ public class SVSimDbContext : DbContext
             b.HasIndex(e => new { e.ViewerId, e.AcquireTime, e.Id });
         });
 
+        modelBuilder.Entity<SerialCodeEntry>(b =>
+        {
+            b.HasKey(e => e.Id);
+            b.Property(e => e.Id).ValueGeneratedOnAdd();
+            b.Property(e => e.Code).HasMaxLength(64).IsRequired();
+            b.Property(e => e.Message).HasMaxLength(255);
+            b.HasIndex(e => e.Code).IsUnique();
+            b.HasMany(e => e.Rewards)
+                .WithOne()
+                .HasForeignKey(r => r.SerialCodeId)
+                .OnDelete(DeleteBehavior.Cascade);
+        });
+
+        modelBuilder.Entity<SerialCodeRewardEntry>(b =>
+        {
+            b.HasKey(e => e.Id);
+            b.Property(e => e.Id).ValueGeneratedOnAdd();
+            b.HasIndex(e => new { e.SerialCodeId, e.Slot });
+        });
+
+        modelBuilder.Entity<ViewerSerialCodeRedemption>(b =>
+        {
+            b.HasKey(e => new { e.ViewerId, e.SerialCodeId });
+            b.HasOne<Viewer>()
+                .WithMany()
+                .HasForeignKey(e => e.ViewerId)
+                .OnDelete(DeleteBehavior.Cascade);
+            b.HasOne<SerialCodeEntry>()
+                .WithMany()
+                .HasForeignKey(e => e.SerialCodeId)
+                .OnDelete(DeleteBehavior.Cascade);
+        });
+
         base.OnModelCreating(modelBuilder);
     }
 
diff --git a/SVSim.UnitTests/Persistence/SerialCodePersistenceTests.cs b/SVSim.UnitTests/Persistence/SerialCodePersistenceTests.cs
new file mode 100644
index 0000000..84b95e4
--- /dev/null
+++ b/SVSim.UnitTests/Persistence/SerialCodePersistenceTests.cs
@@ -0,0 +1,92 @@
+using Microsoft.EntityFrameworkCore;
+using Microsoft.Extensions.DependencyInjection;
+using SVSim.Database;
+using SVSim.Database.Models;
+using SVSim.UnitTests.Infrastructure;
+
+namespace SVSim.UnitTests.Persistence;
+
+public class SerialCodePersistenceTests
+{
+    [Test]
+    public async Task SerialCode_round_trips_with_rewards()
+    {
+        using var factory = new SVSimTestFactory();
+        using (var seedScope = factory.Services.CreateScope())
+        {
+            var ctx = seedScope.ServiceProvider.GetRequiredService<SVSimDbContext>();
+            ctx.SerialCodes.Add(new SerialCodeEntry
+            {
+                Code = "ABCD-1234",
+                Message = "Test code",
+                IsEnabled = true,
+                Rewards =
+                {
+                    new SerialCodeRewardEntry { Slot = 0, RewardType = 1, RewardDetailId = 0, RewardCount = 100 },
+                    new SerialCodeRewardEntry { Slot = 1, RewardType = 9, RewardDetailId = 0, RewardCount = 500 },
+                },
+            });
+            await ctx.SaveChangesAsync();
+        }
+
+        using var verifyScope = factory.Services.CreateScope();
+        var ctx2 = verifyScope.ServiceProvider.GetRequiredService<SVSimDbContext>();
+        var code = await ctx2.SerialCodes
+            .Include(c => c.Rewards.OrderBy(r => r.Slot))
+            .AsNoTracking()
+            .FirstAsync(c => c.Code == "ABCD-1234");
+
+        Assert.That(code.Message, Is.EqualTo("Test code"));
+        Assert.That(code.IsEnabled, Is.True);
+        Assert.That(code.Rewards, Has.Count.EqualTo(2));
+        Assert.That(code.Rewards[0].RewardCount, Is.EqualTo(100));
+        Assert.That(code.Rewards[1].RewardCount, Is.EqualTo(500));
+    }
+
+    [Test]
+    public async Task Unique_constraint_on_Code_rejects_duplicates()
+    {
+        using var factory = new SVSimTestFactory();
+        using var scope = factory.Services.CreateScope();
+        var ctx = scope.ServiceProvider.GetRequiredService<SVSimDbContext>();
+
+        ctx.SerialCodes.Add(new SerialCodeEntry { Code = "DUP", Message = "first", IsEnabled = true });
+        await ctx.SaveChangesAsync();
+
+        ctx.SerialCodes.Add(new SerialCodeEntry { Code = "DUP", Message = "second", IsEnabled = true });
+        Assert.That(async () => await ctx.SaveChangesAsync(), Throws.Exception);
+    }
+
+    [Test]
+    public async Task Composite_PK_on_redemption_rejects_double_redeem()
+    {
+        using var factory = new SVSimTestFactory();
+        long viewerId = await factory.SeedViewerAsync();
+
+        int codeId;
+        using (var seedScope = factory.Services.CreateScope())
+        {
+            var ctx = seedScope.ServiceProvider.GetRequiredService<SVSimDbContext>();
+            var code = new SerialCodeEntry { Code = "ONCE", Message = "single use", IsEnabled = true };
+            ctx.SerialCodes.Add(code);
+            await ctx.SaveChangesAsync();
+            codeId = code.Id;
+
+            ctx.ViewerSerialCodeRedemptions.Add(new ViewerSerialCodeRedemption
+            {
+                ViewerId = viewerId, SerialCodeId = codeId, RedeemedAt = DateTime.UtcNow,
+            });
+            await ctx.SaveChangesAsync();
+        }
+
+        // Second redemption attempt in a fresh scope so the change tracker doesn't intercept
+        // before the DB constraint fires.
+        using var dupeScope = factory.Services.CreateScope();
+        var ctx2 = dupeScope.ServiceProvider.GetRequiredService<SVSimDbContext>();
+        ctx2.ViewerSerialCodeRedemptions.Add(new ViewerSerialCodeRedemption
+        {
+            ViewerId = viewerId, SerialCodeId = codeId, RedeemedAt = DateTime.UtcNow,
+        });
+        Assert.That(async () => await ctx2.SaveChangesAsync(), Throws.Exception);
+    }
+}